A Slightly Comprehensive Guide to a Digital Marketing Strategy


Do you feel lost when you hear about an online marketing strategy? Do you need help with the basics? Or something more advanced? Let’s discuss all about internet marketing strategy in this material.

What is a Digital Marketing Strategy?

Strategy digital marketing includes all marketing efforts conducted through all online means. This includes everything from social media posts and targeted ads to website content and search engine optimization (SEO). It’s about reaching your target audience where they spend their time – in the online world.

Most commonly, it’s a plan that outlines your:

  • Goals. What do you want to achieve? Increase brand awareness, drive sales, generate leads?
  • Target audience. Who are you trying to reach? Understanding their demographics, interests, and online behavior is the key.
  • Channels. Which online platforms will you use? Social media, SEO, email marketing, paid advertising – choose the ones that resonate with your audience. Or all of them at the same time?
  • Content. What kind of content will you create? Engaging blog posts, informative videos, or interactive visuals – it all must hit your target audience.
  • Metrics. How will you measure your success? Track key metrics like website traffic, engagement, conversions, and adjust your strategy based on data.

A successful digital marketing strategy is a non-stop thing. Be prepared to adapt, experiment, and analyze your results to make informed decisions – what works today may not work tomorrow.

Digital marketing tactics – what are they?

What are digital marketing tactics? Well, if marketing digital strategy was armorsmithing, then tactics would be your hammer and an anvil. To forge a good online marketing strategy, you need high-quality tools. With the internet evolving so fast, it’s easy to feel overwhelmed. But don’t worry all that much! Here are some most common digital marketing tactics.


  • Blog & Articles. Share captivating tales of your brand, educate your audience, and establish yourself as the expert in your field. Are you a chiropractor? Write an article about posture and why is it important. Or maybe you own a music shop? Make your Top-5 of the best drummers ever. Well, you got the idea. 
  • Videos & Images. Visual storytelling matters. Make visual content on its own, or add it to articles you wrote. 
  • Social Media. Start conversations, build communities, and humanize your brand on platforms where your target audience hangs out.


  • Keywords. Those are like tiny beacons guiding your target audience to your website. Usually, there are many of those in a single article. 
  • Website Optimization. Polish your site. It must look good, feel right, and load within 3 seconds. What if it doesn’t? Well, about half of your customers will just leave. 
  • Technical Tweaks. Coding and linking work “behind the scenes”, to make sure that your site is correctly visible and appreciated by the all-mighty digital gods (of Google). 

Paid Promotion:

  • Targeted Ads. Yes, those can be nasty, so you need to be careful. But they do work. 
  • Social Media Boosts. Give your organic content a magical kick in the…lower back, reaching a wider audience and igniting engagement.
  • Influencers. Partnering with someone famous (at least locally), in your field may be a very good idea. You live in LA, own a small restaurant, and know a YouTuber who likes to try tasty things? You know what to do. 

Any digital marketing strategy consultant would agree that tactics are just tools. It’s not just that you pick them up and throw them at the wall. It’s about using all of them organically, with a certain strategy in mind. It’s the only way to make it all work.

Types of digital marketing strategies

Here’s a glimpse into the key types of digital marketing strategies:

  1. The Brand. This strategy focuses on establishing your brand identity. Think captivating storytelling, eye-catching visuals, and engaging social media presence – all melted together to weave a narrative that resonates with your target audience.
  2. The Leads. Is your aim to capture potential customers’ interest and transfer them into loyal followers? This strategy revolves around creating valuable content like informative blog posts, enticing ebooks, or interactive quizzes, in exchange for contact information. 
  3. The Traffic. Does your website feel like a ghost town? This strategy focuses on attracting visitors through the magic of SEO optimization, targeted ads, and strategic partnerships. Watch your site transform into a bustling virtual megalopolis (it’s like a megapolis, but even bigger)! 
  4. The Conversions. Once you’ve lured visitors in, it’s time to turn them into loyal customers. This strategy involves optimizing your website for seamless purchase experiences, crafting irresistible offers, and implementing targeted campaigns that lure your potential customers to hit that “buy” button.
  5. The Community. In the digital age, brands grow on genuine connections. This strategy emphasizes building online communities through interactive forums, engaging social media groups, and personalized customer experiences. Build loyalty, gather valuable feedback, and watch your brand grow and shine.

Those are just the most common practices. No one forbids you to mix and match whatever floats your boat.

How do you understand that you need a digital marketing strategy?

How do you even know when it’s time to pick a digital marketing strategy? Well, generally, a digital marketing strategy consultant would tell you about such signs:

  • Lost in the Fog. Are potential customers struggling to find you online? No website clicks, or social media crickets? A strong strategy will chart a course towards visibility, ensuring your brand is visible among others.
  • Drifting Aimlessly. Wandering from trend to trend with no clear direction? A well-defined strategy sets your compass, aligning your efforts with specific goals, whether boosting brand awareness, driving sales, or biting a cake of market share. 
  • The dead end. Feeling stagnant, with traffic and engagement flatlining? A strategic refresh can be your guide towards a fresh, better way, helping you grow your number of customers. 
  • Envy of competitors. Watching competitors effortlessly ride through the waves of digital seas? A strategic plan equips you with the tools and tactics to repeat this success and with the right approach – to overcome it. 
  • Lost on Data. Buried under the piles of analytics without a clue what all those numbers mean? A data-driven strategy helps you understand everything and most importantly – what numbers need to be higher. 

Remember, a digital marketing strategy is not a solution on its own; because the digital world is a huge, living creature. It moves, it changes. If you don’t want to stay behind – invest in crafting a clear and comprehensive strategy for digital marketing.

MLC offers some of the best Digital Marketing Strategies

At More Local Clients, LLC digital marketing agency we don’t just offer pre-made strategies and one-size-fits-all solutions, we craft roadmaps for your unique brand. Begone, generic online marketing strategy. We’re here to help you grow all the numbers you may want. 

Picture this:

  • Content Magic. Captivating blog posts, web design services, and social media tricks – we use it all to lure customers.
  • SEO. All those keywords, metrics, and links…sometimes it makes your head boil! But worry not. We’re ready to sacrifice our heads and make it work the way it needs to. 
  • Community. We grow online spaces where your customers feel like they belong here, forging loyalty and gathering valuable insights.
  • Data is Everything. No crystal balls or black magic here, just clear analytics every step of the way. We track, analyze, and adapt, ensuring your strategy stays sharp and effective.

It all may sound like a boring cliche. But it is what it is – we help you to hit your targets, and we understand that every client is unique, that’s why we craft a unique approach. If you’re still not sure – contact us for a free SEO audit, maybe you’ll make the decision when you see the results.