SEO For Chiropractors: Strategies You Should Implement


Your chiropractic business may be the best in the area. It may even be the only one, in case you work in a small town or don’t have competitors. But you still may be short of clients and, thus, money. Why does it happen, you may ask? The answer is – poorly executed SEO, or in the worst case – complete absence of it. In this material, we’ll discuss why SEO is important and what are some of the best SEO for chiropractors strategies.

What is SEO and why is it important for your chiropractic business?

The first step in solving any problem is to try and understand what the problem IS. 

SEO stands for Search Engine Optimization, which boosts your website’s visibility in online searches. SEO for chiropractors translates to climbing the ranks on Google for related terms. But why is it important? Namely:

  1. Targeted leads. Chiropractic SEO marketing attracts potential patients actively seeking chiropractic solutions. Unlike traditional ads, you’re reaching people already interested in your services, saving you marketing dollars and effort.
  2. Local dominance. Most searches (90%+) start with a search engine (like Google), often with “near me” added. Optimizing for local SEO puts your practice on the map (literally!), making you accessible to nearby residents.
  3. Credibility & trust. Ranking high on search engines signifies expertise and trustworthiness. 75% of people never go past the first page. Being on a second or even third page of search results is a red flag already, at least for some potential customers.
  4. Consistency. SEO optimization is not a “buy once have forever” service. Once you’ve achieved the desired result, you need to regularly maintain SEO efforts. Otherwise – you will begin to lose positions rapidly. 

Investing in SEO is like planting seeds for long-term growth. It takes time and effort, but the rewards are substantial: a steady stream of qualified leads, a thriving practice, and a strong online presence that makes you visible to people around. Now let’s move to useful strategies.

Begin with Local SEO

Most of the people who need your chiropractic services are literally around you. They live in your area, and when they search for chiropractic services, they often add “near me” to their search, which saves them time, effort, and money on traveling to other areas for such services. Interesting fact: almost half of Google searchers are looking for local business services.

That’s where Local SEO comes into play. High local rankings and “near me” search domination can significantly boost your number of clients. Local SEO for chiropractors differs in terms of the work needed to be done. Because even neighboring areas can have different search trends and possibly effective search optimization strategies.

You must optimize your Google Business Profile (GBP)

Your Google Business Profile (GBP) is like a virtual storefront on Google Maps and Search. Claiming and optimizing it is crucial for chiropractors to attract new patients. Here’s how:

  • Complete & Accurate Info. Fill. In. Every. Detail! Address, phone number, opening hours, and services offered – make it all clear and consistent across all platforms. Accuracy not only builds trust but also helps Google show you in relevant searches. If info is incorrect, filled in with mistakes, etc. – it can cost you a lot. 
  • Keywords. Sprinkle relevant keywords like “back pain relief”, “chiropractic adjustments”, or “sports injury treatment” throughout your profile descriptions and service listings. This helps potential patients find you.
  • Picture Perfect. Add high-quality photos of your clinic, staff, and even equipment. Help potential customers see that you’re truly a professional.
  • Reviews. Encourage patients to leave reviews! Positive feedback builds trust and boosts your ranking in search results. Respond to reviews promptly and professionally, showing you care about patient experience. You may even promote such a service. For example, make a little ad like “Leave a Google Review – get a 5% discount!”. When reviews build up, you’ll get the result and it will exceed those 5% significantly. 

Remember, GBP is a dynamic tool. Update it regularly, respond to inquiries promptly, and track your analytics to see what’s working. By optimizing your GBP, you’ll become a magnet for chiropractic seekers in your area, attracting new patients and growing your practice.

Use related, popular, and easy-to-rank chiropractic keywords

Don’t get lost in the vast online jungle! To grow in SEO for chiropractors, attract relevant leads, and climb the Google ranks, you need the right keywords. Here’s a common guide:

  1. Related & Relevant. Understand your patients’ pain points. Use keywords like “neck pain relief” or “migraine treatment” alongside “chiropractic care” to target those actively seeking solutions.
  2. Popular Power. Research high-volume keywords like “chiropractor near me” or “back pain specialist.” 
  3. Easy Entry. Balance popularity with keyword difficulty. Include terms like “chiropractic benefits” or “first chiropractic visit” for easier ranking wins, building search authority, and attracting curious potential patients.
  4. Local is Lovely. Don’t forget “near me” and your city/town names! You’re not a transnational multi-billion company, that’s why you need local results, not global ones. Rank high in nearby searches and become the go-to chiropractor for your community.
  5. Specificity Sells. Make sure your keywords match your specialties! “Sports injury chiropractor” or “prenatal chiropractic care” attract targeted leads interested in your unique offerings.

Remember, keywords are living things. Analyze search trends, monitor your performance, and adapt. By using this blend of relevance, popularity, and local focus, you’ll attract the right patients, and dominate local searches.

Where to look for those keywords?

Very good question! Here are some hints:

  • Keyword Research Tools. Dive into powerful tools like Ahrefs, SEMrush, or Moz. They’ll reveal search volume, competition, and related keywords.
  • Google Keyword Planner. This free tool from Google itself offers valuable insights into search trends and keyword ideas within the chiropractic niche.
  • Competitor Analysis. Peek at your top competitors’ websites and online presence. What keywords are they using? Analyze their success and adapt their tactics with your unique twist.
  • Industry Forums & Blogs. Engage with the chiropractic community online. Forums, blogs, and social media groups can reveal real-life language patients use when seeking care.
  • Google Search Suggestions. Start typing chiropractic-related terms in Google and see what suggestions pop up. These are actual searches people are making, offering valuable keyword inspiration.
  • Patient Feedback. Don’t underestimate the power of a simple conversation. Ask your patients what terms they use when searching for a chiropractor. Their insight is invaluable.

Remember, keyword research is a never-ending quest. Stay updated on trends, experiment, and analyze your results.

Write chiropractic-related content

One of the best ways to boost chiropractor search engine optimization efforts is to write related content. And it’s also free! Fill your site with content that informs, inspires, and positions you as the go-to expert. Here are a few tips:

  • Target Patient Pain Points. Go beyond back pain! Address common concerns like sports injuries, headaches, neck tension, and even digestive issues. Offer informative blog posts, infographics, or short videos with actionable tips.
  • Make it simpler. Explain chiropractic adjustments in simple terms. Show the process, highlight the benefits, and address common misconceptions. Transparency builds trust and attracts curious potential patients.
  • Patient Success Stories. Feature testimonials from real patients who experienced relief or improved well-being thanks to your care. Personal stories resonate, showcasing the transformative power of chiropractic.
  • Wellness Beyond Bones. Expand your scope! Share healthy living tips related to posture, exercise, nutrition, and stress management. Position yourself as a holistic wellness partner, not just a pain reliever.
  • Engage with Videos. Short, impactful videos demonstrating exercises, adjustments, or explaining specific conditions can be highly engaging. They’re easy to digest, informative, and shareable on social media.

Remember, consistency is important. Regularly publish fresh content, optimize for relevant keywords, and promote it across social media platforms. Perhaps, you’ll be interested in chiropractor SEO services.

Actively use Social Media

Don’t underestimate the power of social media in your SEO for chiropractors strategy! These platforms can be more than just engagement tools. Here are some tips to start with:

  • Target the Right Platforms. Identify where your ideal patients spend their time. Facebook for families, Instagram for fitness enthusiasts, LinkedIn for professionals. Tailor your content accordingly.
  • Content is important. Share valuable, informative posts about chiropractic care, pain relief tips, healthy living advice, and patient success stories. Mix it up with videos, images, and infographics for maximum engagement.
  • Hashtags FTW. Research relevant chiropractic and local hashtags to boost discoverability. Use them strategically, but avoid going overboard with spammy tactics.
  • Engage! Respond to comments and messages promptly. Participate in relevant conversations and discussions. Show your personality and expertise, building trust and connections.
  • Run Targeted Ads. Use social media ad platforms to reach a wider audience with specific demographics and interests. Promote special offers, educational webinars, or consultations, driving targeted traffic to your website.
  • Cross-Promote. Share your social media posts on your website and newsletter. Put links to your website on your social media profiles. Create a seamless, interconnected online presence.

Remember, social media is a marathon, not a sprint, just like SEO as a whole. Be consistent, track your results, and adapt your strategy. You’ll definitely need a chiropractor SEO agency to help you with this task.

Optimize your website’s loading speed

Some numbers to start with – your website should load within 2 seconds, 3 at maximum. If it takes over 3 seconds – about half of potential customers will leave Here’s how to supercharge your chiropractic site’s speed:

  • Image Compression. Squash image files without sacrificing quality. Tools like TinyPNG work wonders.
  • Minimize Code. Trim unnecessary code from HTML, CSS, and JavaScript. Every byte counts.
  • Leverage Browser Caching. Tell browsers to store static files like logos and scripts locally, reducing repeat downloads.
  • Choose a Speedy Host. Invest in a reliable hosting provider optimized for website performance.
  • Minify & Combine Resources. Merge multiple CSS and JavaScript files into smaller, faster-loading ones.
  • Enable Gzip Compression. Shrink data before sending it to browsers, like zipping a file.

Remember, every millisecond counts. A faster website keeps visitors engaged, improves chiropractic website SEO, and ultimately converts curious clicks into happy patients. For this, you’ll probably need the help of a chiropractor SEO expert.

Link your content to trustworthy sources only

When it comes to health information, trust is everything. If you write content and want to add some “numbers” (like statistics), add a link to related research, etc. you should link only authoritative and trustworthy websites and sources. Here are some examples:

  • Professional Organizations. Link to relevant articles or research from organizations like the American Chiropractic Association (ACA) or the World Federation of Chiropractic (WFC).
  • Medical & Research Institutions. Cite studies or guidelines from established institutions like the National Institutes of Health (NIH) or Mayo Clinic, adding medical weight to your claims.
  • Renowned Chiropractic Experts. Reference blog posts or articles by respected chiropractors with published research or extensive experience.
  • Government Agencies. Link to relevant health information or statistics from agencies like the Centers for Disease Control and Prevention (CDC).
  • Academic Journals. For in-depth topics, cite peer-reviewed research papers from credible academic journals.

Remember, quality over quantity. A few well-placed links to authoritative sources are far more valuable than a web of irrelevant connections. Ensure the linked content directly supports your claims and enhances readers’ understanding.

Add an FAQ section to relevant pages of your website

Add FAQ sections to relevant pages on your chiropractic website. That’s useful not just for potential customers, but for SEO efforts as well. Here’s how:

  • Target Relevant Pages. Place FAQs on key pages like “Services,” “About Us,” and “First Visit.” This addresses specific concerns at the right moment.
  • Anticipate Questions. Think like a curious patient. What worries might they have? What information might they seek? Craft FAQs to address these common concerns.
  • Keep it Concise & Clear. Short, informative answers only. Avoid medical jargon and complex explanations. Get straight to the point. Answers in the FAQ section typically have about 1-3 sentences, each sentence is about 10-20 words long. 
  • Update Regularly. As your practice evolves or trends change, update your FAQs. This shows responsiveness and keeps information fresh.
  • Link to Further Resources. If an FAQ requires more detail, don’t write entire articles in that section. Just link it to an authoritative research or even your blog article, if necessary. 

Remember, FAQs are a powerful tool to bridge the information gap.

Engage with your community

Stepping outside your practice door can be a powerful SEO tool. Here’s how engaging with your community can attract new patients and elevate your chiropractic brand:

Local Partnerships:

  • Collaborate with gyms or fitness centers. Offer workshops on posture, injury prevention, or pain management.
  • Partner with health food stores. Host educational sessions on wellness topics or provide mini-adjustments on-site.
  • Support local sports teams. Sponsor youth leagues or offer discounted care to athletes.

Volunteer & Share Expertise:

  • Offer free chiropractic services at community events or health fairs.
  • Speak at local clubs or groups on topics like pain relief, healthy living, or spinal health.
  • Volunteer at senior centers or disability organizations.

Build Your Online Presence:

  • Join local Facebook groups or forums related to health and wellness.
  • Start a blog or podcast on chiropractic care and share valuable tips.
  • Run local social media contests or giveaways to increase engagement.

Remember, community engagement is a two-way street. Build genuine connections, offer your expertise without pressure, and show you care about your local community. This goodwill translates into trust, positive word-of-mouth, and ultimately, more loyal patients. So, step out and connect!

Keep track of your SEO records and adjust strategies

The local SEO for chiropractors isn’t a “set it and forget it” game. To keep positions and attract new patients, it’s important to track your SEO records and adjust your strategies accordingly. 

Monitor your metrics:

  • Website traffic. Use tools like Google Analytics to track website visits, sources, and user behavior. Identify what’s working and what’s not.
  • Keyword rankings. Track your ranking for targeted keywords. See which ones bring in qualified leads and which need improvement.
  • Local SEO performance. Use tools like Google My Business insights to monitor local search visibility and engagement.
  • Content performance. See which blog posts or videos get the most views and conversions. Analyze what kind of content resonates with your audience.

Adjust based on data:

  • Double down on what’s working. Optimize successful content with better keywords, internal linking, and promotion.
  • Replace underperforming keywords. Research new relevant keywords with higher search volume and lower competition.
  • Refine your content strategy. Create more of the content your audience loves and engages with, be it blog posts, videos, or infographics.
  • Adjust your local chiropractor SEO services focus. Optimize your Google My Business profile, target local keywords, and build relationships with other local businesses.

Stay informed and adaptable:

  • Keep up with local SEO for chiropractors trends. Regularly read industry blogs and attend online webinars to stay informed about the latest SEO best practices.
  • Be flexible and experimental. Don’t be afraid to try new things and see what works for your unique practice and audience.
  • Analyze and report regularly. Review your SEO data at least monthly, adjust your strategies accordingly, and document your progress if necessary.

By consistently monitoring your SEO performance, identifying areas for improvement, and adapting your strategies based on data and trends, you’ll ensure your chiropractic website attracts the right kind of patients and keeps your practice growing.

Choose More Local Clients for your Chiropractic SEO efforts

And that’s where MLC Digital Marketing Agency comes in. If you need chiropractor SEO expert in crafting laser-focused Local SEO services for chiropractors, with a proven track record of bringing practices like yours closer to their ideal patients.


  • Optimize your website and Google My Business profile for maximum local visibility.
  • Build the best SEO for chiropractors strategy from scratch. 
  • Fill your site with chiropractor SEO company-optimized content, optimize it for a better loading speed, adjust its design, or even make a new site from the ground up. 
  • Track your results and adapt the strategy for continuous improvement.
  • Our design department will help you to design anything from business cards to online banners and specialized posters. 

Contact MLC Digital today for free SEO services for chiropractors audit and let us turn your neighborhood into your most fertile chiropractic ground.

Remember, choosing MLC chiropractor SEO agency is an investment in your practice’s future. It’s like planting seeds for long-term growth. Watch your practice flourish with a community of local patients, all thanks to the power of targeted, impactful local SEO.